Advances in information technology have enabled organizations to provide frequent feedback on goal progress. Although frequent feedback can provide timely information to individuals to improve task strategies, prior research has also shown that individuals are more likely fixate on recent results (Lurie and Swaminathan 2009). If early results relative to a goal are unfavorable, individuals may incorrectly infer a low probability of goal attainment. Absent an intervention, we predict that frequent and early unfavorable feedback will reduce expectancy of goal attainment and, in turn, effort. However, we also predict that providing a simple reminder about goal attainability will weaken the negative effects of early unfavorable feedback on effort by strengthening expectancy. Results from an experiment using undergraduate students support both predictions. We find that frequent early negative feedback results in reduced effort, and that our intervention completely mitigates these effects. Implications for future research and practice are discussed.